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Solutions for the Distribution Channel

  • Analyzing and comparing competitors
  • Support for new definition of product mix
  • Commercial Planning
  • Research new sales channels or extending existing network (research and select new agents)
  • Design and location of media aimed at the distribution channel (Communication package, e-mail, newsletters, dedicated web pages, restricted access, etc.)
  • Administration of marketing funds (Coop / MDF) reserved for distributors to market development
  • Press Activities and writing of ad hoc releases
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Solutions for the Distribution Channel

  • Creation of programmes for co-marketing with other producers and / or partners, to acquire new resellers
  • Developing or localizing and management of a loyalty programme
  • Organization of seminars and events for channel
  • Merchandising
  • Design and manage a catalogue of prizes, sweepstakes, awards, incentive travel
  • Promotion of specific products to optimize inventory management
  • Definition and management of arrangements for co-channel participation in fairs
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Solutions for the Distribution Channel

  • Definition and management of a transfer process of potential customers to the distribution channel
  • Analysis of results
  • Preparation of report
  • Training commercial sales staff / front office / call center personnel, in and out bound, courses for effective trading distribution channel
  • Training managers: problem solving, business presentation, leadership, teamwork, conflict management, effective negotiating
  • Training of personnel devoted to Product Marketing and Channel Marketing
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