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MarCom Activities
Marketing is not an emergency.  
It's a planned, thoughtful exercise 
that started a long time ago
and doesn't end until you're done. 
Seth Godin  


 
  • Analysis and evaluation of corporate communication structure and processes
  • Indicate communication objectives
  • Define Marketing Communication strategies and tactical action plan
  • Managing the relationship between headquarters / subsidiary branches for raising funds and optimization of investment
  • Managing and coordinating operational activities
  • Build or coordinate Marketing Communication team
  • Define acquisition, qualification, monitoring and follow-up process
  • Manage marketing funds (Coop/MDF) reserved for distributors
    for market development
Previous Panel
MarCom Activities



 
  • Define measurement of Marketing activities performance
  • Create or localize affiliate/ partner program
  • Design and manage new products launch campaigns in specific markets
  • Merchandising
  • Design or localization of communication tools targeted at the distribution channel
  • Support and training of personnel dedicated to Marketing Communication, PR, Product Marketing, and Channel Marketing
  • Promote specific products to guarantee stock optimization
  • Report and analysis of results
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